The results also show that the CIPR has delivered a second successive year of profitability with a retained surplus for the year of £245,745 and total reserves of £452,350. CIPR expects the total membership to recover as early indicators from the new year point to overall growth.
This is the first time the CIPR has published its annual and finance reports simultaneously, to allow direct comparison between its accounts and its operational aims and objectives.
CIPR CEO Jane Wilson said: ‘2011 has been a year for building stronger foundations for the CIPR. We have modernised our membership structure and sought to make the institute more relevant and engaging to our members. We have put learning and development at the heart of our structure and delivered against our key financial objective of building long-term economic sustainability for the organisation.’
She added: ‘While I recognise that these are challenging times for any organisation that is dependent on discretionary spend, I believe that these changes to our structure, products and services will position us well for future growth. The next stage of our development is to build on the changes to attract more practitioners who want to demonstrate their commitment to professionalism, to the profession’s only chartered body and to the institute’s codes of conduct.’
Last year’s results showed that the CIPR was back to surplus in 2010 after a £700,000 black hole in its 2009 finances.
CIPR’s operational aims in 2011 were to make it more relevant and accessible to its members and to the wider PR profession, to promote learning and development and to increase levels of member and non-member engagement through the institute’s qualifications and training programmes.