Brazilian city calls in Vero for 2014 FIFA World Cup drive

The city of Belo Horizonte has brought in agency support to ramp up its comms ahead of the 2014 FIFA World Cup.

Cruzeiro: will host some of the World Cup games
Cruzeiro: will host some of the World Cup games
The Brazilian city has hired Vero Communications’ Rio de Janeiro office MLA True Communications to support its comms plans as it kicks off international outreach ahead of the 2014 FIFA World Cup.

As the third largest metropolitan area in Brazil, Belo Horizonte is one of the 12 host cities of the global football tournament.

Flávia Rohlfs, executive co-ordinator of the 2014 FIFA World Cup Brazil for Belo Horizonte, said: ‘We want to make the most of the opportunities that this major sporting event will bring to our city and showcase to the world what Belo Horizonte has to offer to football federations and fans alike.’  

Belo Horizonte is also home to three professional football teams – Cruzeiro, Atlético Mineiro and América – as well as owning two of the best training centres in Brazil: the Cruzeiro Esporte Clube and Clube Atletico Mineiro.

The city’s Mineirão Stadium is currently scheduled to host at least three matches in the 2013 FIFA Confederations Cup and six matches in the 2014 FIFA World Cup, including one of the semi finals.

Belo Horizonte mayor, Marcio Lacerda, said: ‘It is essential that the world becomes aware of the hospitality and attractions of our city and can come to enjoy it. The partnership with Vero will pave the way for Belo Horizonte to become a not-to-be-missed destination within Brazil and known for its commitment to being a fantastic host city for the 2014 FIFA World Cup.’

Separately, Vero and MLA True Communications have been hired by Dr Ary Graça, President of the Brazilian Volleyball Federation, to support his bid campaign for the Presidency of the Fédération Internationale de Volleyball. Graça has tasked the agencies with helping him build the volleyball brand on an international level.

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