Staples on agency hunt to attract small businesses

Retail chain Staples is on the hunt for agency support to help it attract small businesses.

Staples: to target small businesses
Staples: to target small businesses

The UK arm of the world’s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market.

Staples’ renewed efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK.

AmazonSupply, currently in beta version in America and shipping products to more than 50 countries, offers office supplies to businesses. Analysts predict Amazon could hit the sales of retail parks as it has already done to high-street bookshops like Waterstones and WHSmith.

Staples marketing executive Olga Joven, who joined the retail chain six months ago, is leading the pitch process. She is expected to hold chemistry meetings with only two chosen agencies.

The brief is thought to be worth £6,000 a month.

The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in