An online interactive research and evaluation tool enabling
companies to monitor and analyse issues has launched.
Clients of Echo Research now have access to its interactive data mining
site, Echo Interactive.
Information, including downloadable charts and tables, are available to
Users can correlate their own commissioned research in a variety of
ways, including by issues, messages, media and competitors.
Echo CEO Sandra Macleod said the facility arms communications teams with
planning and strategy tools they need when doing their jobs on a daily
In the past clients had to phone Echo to ask them to process specific
data. The new service ties in with the increasing demand for instant
online information, she said.