Echo Interactive site launches as online R&E tool

An online interactive research and evaluation tool enabling

companies to monitor and analyse issues has launched.

Clients of Echo Research now have access to its interactive data mining

site, Echo Interactive.

Information, including downloadable charts and tables, are available to

all clients.

Users can correlate their own commissioned research in a variety of

ways, including by issues, messages, media and competitors.

Echo CEO Sandra Macleod said the facility arms communications teams with

planning and strategy tools they need when doing their jobs on a daily


In the past clients had to phone Echo to ask them to process specific

data. The new service ties in with the increasing demand for instant

online information, she said.

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