Fishburn Hedges claims IPR's best agency award

Corporate PR specialist Fishburn Hedges clinched the prestigious

consultancy of the year accolade at the IPR Excellence Awards, held this

week at the Hilton Hotel in London.

Picked from a shortlist of five, FH bagged the award for its outstanding

achievement during the last year.

AOL's UK communications team won the commercial in-house PR award from a

final shortlist of four, including Avon Cosmetics' corporate PR team and

Yorkshire Water's external relations arm.

The event organisers hailed this year's awards as their biggest success

to date, with 270 entries for 13 categories and more than 500


The most popular category was consumer PR, with more than 70 entries.

The gong went to Lexis PR for Powergen's 'Snug as a Bug' campaign.

This year saw two new categories: the Young Communicator award for PROs

aged 30 or under and the Corporate Social Responsibility award.

Alison Merifield of Lewis and Jay O'Connor of Fuse PR shared the former


International agency Turkcell Iletisim Hizmetleri won the CSR honour for

its work on a 'Contemporary Girls of Contemporary Turkey' campaign.

On the creation of the CSR award, Ann Mealor, IPR assistant director of

marketing and PR, said: 'CSR is becoming increasingly important and the

standards of entry were very high.'

Clare Parsons, chairman of financial services PR agency Lansons

Communications, picked up the Stephen Tallents Medal in recognition of

her achievement in and contributions to the PR industry.

The ceremony was compered by ITN presenter Nicholas Owen.

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