Bell Pottinger Public Affairs scoops Channel 5 account

Channel 5 has taken on external public affairs support for the

first time in its four-year history, appointing Bell Pottinger Public


The UK's fifth terrestrial channel hired BPPA following a competitive


BPPA's recently-appointed managing director Peter Bingle heads a

two-strong team on the account, working with director Amanda


The team reports to Channel 5 director of corporate affairs Sue

Robertson - the channel's first corporate affairs chief, who joined in

January after being made redundant from United Broadcasting and

Entertainment following its takeover by Granada (PRWeek, 12


Bingle's remit is to provide ongoing PA counsel, in particular advising

on the Communications Bill.

'We're looking at ensuring Channel 5 is well prepared for the

legislation,' he said. 'Our job is to make sure they have all the info

they need with appropriate advice and have no surprises.'

Bingle added: 'We will be Channel 5's eyes and ears, making sure they

know what's going on.'

Bingle joined BPPA from GPC International earlier this month, replacing

Paul Baverstock, who was promoted to become Bell Pottinger

Communications chief operating officer (PRWeek, 27 April).

A draft Bill is set to be published next month, designed to set up a

single regulator for broadcasting and telecommunications - Ofcom - and

to liberalise the current rules on media ownership in the UK.

One option stated has been to move to a 'share of voice' system that

allows companies to own any combination of media assets, but limits the

share of audience controlled by one group.

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