Channel 5 has taken on external public affairs support for the
first time in its four-year history, appointing Bell Pottinger Public
The UK's fifth terrestrial channel hired BPPA following a competitive
BPPA's recently-appointed managing director Peter Bingle heads a
two-strong team on the account, working with director Amanda
The team reports to Channel 5 director of corporate affairs Sue
Robertson - the channel's first corporate affairs chief, who joined in
January after being made redundant from United Broadcasting and
Entertainment following its takeover by Granada (PRWeek, 12
Bingle's remit is to provide ongoing PA counsel, in particular advising
on the Communications Bill.
'We're looking at ensuring Channel 5 is well prepared for the
legislation,' he said. 'Our job is to make sure they have all the info
they need with appropriate advice and have no surprises.'
Bingle added: 'We will be Channel 5's eyes and ears, making sure they
know what's going on.'
Bingle joined BPPA from GPC International earlier this month, replacing
Paul Baverstock, who was promoted to become Bell Pottinger
Communications chief operating officer (PRWeek, 27 April).
A draft Bill is set to be published next month, designed to set up a
single regulator for broadcasting and telecommunications - Ofcom - and
to liberalise the current rules on media ownership in the UK.
One option stated has been to move to a 'share of voice' system that
allows companies to own any combination of media assets, but limits the
share of audience controlled by one group.