Canning sells agency and joins Edelman PR

Edelman PR Worldwide has handed its most senior international post

to First & 42nd boss Alison Canning - simultaneously buying the

management consultancy firm she founded four years ago.

Canning succeeds 33-year Edelman veteran Michael Morley as president of

international operations, taking on a remit covering all non-US

offerings - worth pounds 54m in fees - including Latin America, Asia

Pacific, Canada and Europe.

Morley has stepped down after 20 years in the role and will act as

senior counsellor to selected Edelman clients.

A former CEO of Burson-Marsteller in London, Canning will continue as

chairman of First & 42nd following its sale but will be recruiting an MD

to take over the day-to-day running.

Based in London, Canning will report directly to Edelman president and

CEO Richard Edelman and will serve on the company's executive committee

and its board of advisers.

Edelman said he had been hoping to get Canning on board for a number of

years. 'I've known her for a decade and respected her from afar,' he


'I want Alison firstly to get major non-US companies to do multinational

work with us and secondly to attract excellent people to the company,'

Edelman added.

Canning starts in July with ambitions to double the size of the

international operation in three years' time, concentrating on Europe

and emerging markets such as India, China and Brazil.

She added they will be focusing on improving their strength in certain

sectors: financial and corporate, internal communications and PA.

Canning is bringing First & 42nd head of risk management Mike Seymour on

board as an Edelman director and head of crisis management.

First & 42nd will run as a standalone company, continuing under the same


- Edelman London has hired Stephen Doherty from Weber Shandwick

Worldwide as associate director to spearhead the launch of a legal and

litigation division within its public affairs practice.

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