DIARY: PR major players fail to make media mentors and manipulators list

Five of Britain's PR greats are no doubt celebrating this week

having made the MediaGuardian's Top 100 list of media mentors and


Alongside obvious choices like Rupert Murdoch and Greg Dyke, WPP boss

Sir Martin Sorrell comes in at fifth place, with a reported salary of


Labour spin maestro Alastair Campbell had to settle for 41st place, one

ahead of Who Wants to be a Millionaire presenter Chris Tarrant.

The tabloid's favourite Max Clifford ranked 59, City PR expert Alan

Parker of Brunswick ranked 79 and Matthew Freud took 90th place.

But what happened to Chime Communications chief Lord Bell? Or Incepta

chairman David Wright?

One can only assume they aren't as influential as Gordon Brown's wife's

business partner Julia Hobsbawm of public sector shop Hobsbawm Macaulay

Communications, a surprising entrant in 67th position.

While Hobsbawm's agency is undoubtably influential, it doesn't quite

match Lord Bell's Chime empire, with fee income of more than £54m

for 2000.

'Who've we missed out?' asks the Media Guardian at the end of the


'Major players' would appear to be the answer.

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