Global: Focus on ... Egypt

Population: 84,474,000
Monetary unit: Egyptian pound
Capital: Cairo
Age breakdown: 0-14, 31.7%; 15-29, 31.3%; 30-74, 36%; 75 and over, 1%

With nearly 85 million people, Egypt is the most populous country in the Arab world, and its PR industry has come a long way in a short space of time. Nada Rezk, head of North Africa media relations at Huawei Technologies, said: 'PR is the most important tool companies have for delivering their messages in a credible, affordable way.'

Media

The number of internet users in Egypt grew 21 per cent in the 12 months to May 2011. Between March and May 2011, Facebook gained more than half a million new Egyptian users, representing growth of 38 per cent in just three months. Meanwhile, there are more than 500 newspapers, journals and magazines in the country.

Major brands

FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G and Coca-Cola leading the way. IT and telecoms is another major sector.

"The size of the Egyptian media market presents many opportunities for companies to deliver their key messages to the large population"

Maha Abouelenein Head of global comms & public affairs, Google MENA.

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