NEW DELHI: Corporate comms firm Publicis India has spun off its
financial PR arm into a separate firm, Publicis Financial. The team is
already working with SBI Mutual Fund, Centurion Bank and Alliance
Capital. Publicis India CEO Praveen Kenneth said the move will allow the
firm to capitalise on the demand for financial PR and IR in India.
Publicis is also planning to launch a separate healthcare PR company in