Media: NetDoctor launches 24/7 mobile service

Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24 hours a day.

The site has been created in response to the popularity of NetDoctor's core websites, which claim to have more than eight million unique browsers a month.

The new mobile site (m.netdoctor.co.uk) provides users with multiple ways of searching for and accessing Netdoctor's content while on the move, via a search bar, drop-down menu or A-Z search functionality.

NetDoctor.co.uk, which launched in February 2000, aims to inform and educate people about how to safely manage their own health and wellbeing.

Bal Singh, editorial and digital development director for NetDoctor, said the product provided people with 'instant access to expert health and medical information, wherever and whenever they need it'.

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