INTERNATIONAL: Comms hires in Asia set to beef up Time mags profile

HONG KONG: The Time and Fortune Group has named Azmar Sukandar as

its first PR manager for Asia to oversee all communications for its

flagship magazine, TIME. She will be based in Hong Kong.

The group is also seeking to appoint someone in a similar role for its

magazine Asiaweek.

The two positions have been created after the departure of Jane Scholes,

who previously oversaw PR for both titles, and also for Fortune

magazine, as director of corporate communications for Asia.

The Time and Fortune Group has handed marketing director Stan Stalnaker

responsibility for overseeing PR for Fortune magazine.

Sukandar joins from supply chain management firm, based in

Kuala Lumpur, Malaysia, where she has been regional marketing

communications manager for 18 months.

'There are a lot of things I want to do to build TIME's profile in the

region, particularly in crucial advertising and subscription markets,'

said Sukandar.

She said a candidate for the Asiaweek role had been identified but there

were no more details available as PRWeek went to press.

TIME has a circulation of 315,000 in Asia Pacific and sells more than

5.5 million copies worldwide. In Europe, the magazine has a circulation

of around 630,000.

In February, former PR director Emma Gilpin was promoted to director of

public affairs for the Time and Fortune Group across EMEA (PRWeek, 9


In the EMEA region, Gilpin will work on a brand awareness campaign later

this year in a bid to change reader demographics, in Europe in

particular, by targeting a younger and more female audience.

TIME also hired PR agency Biss Lancaster in January to run a

pan-European media campaign and promote (PRWeek, 26


Alongside TIME magazine, TimeWarner also produces Sports Illustrated,

People and the CNN news service, as well as Warner Film Studios and

Warner Music.

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