Healthcare: The Week in Healthcare

GMC drafts web use guide.

The General Medical Council is drafting a set of social media guidelines for doctors. Medical staff are increasingly using Twitter and Facebook, with some being dismissed because of inappropriate comments.

Boot Camp In A Bottle, a weight-loss product, has appointed Journalista to handle its b2c comms with the aim of increasing take-up beyond its online customer base.

Ogilvy's health division has hired Hannah Synnuck as senior account manager and Laura Clewes as account manager. She replaces Claire Greef,who has moved to Ogilvy Healthworld Market Access.

CCD Public Relations, the nutrition and beauty agency, has been chosen to launch anti-aging brand Cosmetofruit to the UK press. The Chilean company has launched its antioxidant 'superberry' products in the US and aims to attract support from health experts.

Notch Communications, the UK-based life science and pharma specialist, has been called in by Albany Molecular Research, which provides manufacturing services to pharma companies.

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