PUBLIC SECTOR: Adessi PR to continue Sunderland work

Sunderland's Back on the Map Partnership has extended its contract

with Adessi PR, after the agency helped secure £54m-worth of

government funding for community and employment projects. The agency,

which was originally taken on last December, has secured a fresh

year-long deal to promote the work being done by the projects. Adessi

director Mark Carton heads a team of four and reports to the

partnership's full committee. East End and Hendon, the area of the city

to benefit, was one of 22 socially-deprived areas that bid for a pot of

£800m from the Government's New Deal for Communities fund.

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