The Society of County and Unitary Public Relations Officers
(Scupro) is to rebrand and is considering a name change to LG
Communicators. Chair Julie Hollings is appealing for members' views. If
approved, the new identity could be launched in September. Earlier this
year, Scupro extended its membership to district and borough councils.
The rebrand is seen as vital in reflecting its new aim of representing
local government PROs as a whole. HSAG Design has been recruited to
handle the rebranding.