PUBLIC SECTOR: Scupro considers title LG Communicators

The Society of County and Unitary Public Relations Officers

(Scupro) is to rebrand and is considering a name change to LG

Communicators. Chair Julie Hollings is appealing for members' views. If

approved, the new identity could be launched in September. Earlier this

year, Scupro extended its membership to district and borough councils.

The rebrand is seen as vital in reflecting its new aim of representing

local government PROs as a whole. HSAG Design has been recruited to

handle the rebranding.

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