He has more than a decade of newsroom experience both in broadcast and writing for national newspapers, working for ITN and EuroNews among others.
Reay-Smith will be charged with improving how the agency works with the media and enabling clients to engage more effectively with them. He will also serve as a key member of the London leadership team alongside recently appointed UK MD Michael Frohlich.
Frohlich commented: ‘Media relations are a critical part of our growing and ambitious company as we continue to drive influence at an ever increasing scale. We are excited to have a senior media figure join us with such impressive contacts across broadcasting and beyond, who is skilled in formulating stories and pitching them to a variety of audiences.’
Reay-Smith added: ‘Having worked closely and regularly with PR teams as consumer editor at Daybreak, moving into communications has been a long-term career goal, and I am thrilled to be joining such a globally recognised company at a time when its momentum is so high.’