DreamWorks SKG chooses Grasshopper

Steven Spielberg's film company DreamWorks SKG has chosen start-up

agency Grasshopper for PR surrounding its home DVD and video releases of

animated blockbuster Shrek. Grasshopper will work on all UK PR for the

launch of Shrek on video, including the negotiation of promotional

partnerships. The team, headed by Grasshopper director Martin Barratt,

reports to DreamWorks head of worldwide promotions Max Goldberg. Shrek,

which features the voices of Mike Myers, Eddie Murphy and Cameron Diaz,

opened in the UK earlier this month. So far it has grossed more than

£162m at the US box office, which makes it the most commercially

successful original animated film release in history.

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