Midas Public Relations

Jacks Thomas
Jacks Thomas

Midas Public Relations


Midas House

10-14 Old Court Place

London W84PL

Longest held clients

Mills & Boon, The London Book Fair, National Book Awards, The Booksellers Association, Financial Times and Goldman Sachs Book of the Year Award, AA.

New business contact

Fiona Marsh, executive director – New Business, Fiona.Marsh@midaspr.co.uk, 020 7361 7882


CEO and partner

Jacks Thomas


020 7361 7860

Describe your agency in five words

Sector-leading; dynamic; international; fun; diverse

How would you sum up 2011 at your agency?

Another year of adapting and innovating with important wins in the arts, publishing, heritage and international business.

What was your agency’s high point of 2011?

Winning the Latitude Festival account

What was the low point?

Power cut across Soho for the duration of our office Christmas lunch

Please give an overview of your staffing through 2011, including significant hires and internal promotions.

Significant hires included the appointment of Chris McCrudden from Racepoint as New Media Manager and Sheerin Aswat from Colman Getty as Events Manager.

What were your best three campaigns of 2011?

Launch of the Professional Programme at UAE’s Sharjah International Book Fair.

Dance Proms

Securing bestselling crime novelist Peter James his first No1 slot

What were your most exciting client wins of 2011?

Latitude Festival, General Administration of Press and Publications China, Bespoke Hotels, English Heritage and Royal Academy of Dance

Of which achievement in 2011 are you most proud?

Important wins in the arts and heritage sectors, and the expansion of our business in the Middle East and China.

What trends did you notice throughout the year in the industry?

Clients continuing to demand ever more bang for their buck; greater integration of social media into all PR campaigns; the decline in the number of print journalists, making it even tougher to achieve quality coverage in their publications.

Tell us how your digital work became more measurably effective in 2011.

2011 was the year when digital finally stopped being an extra, and started being an integral component of every successful PR campaign we ran, as we implemented integrated campaigns for Mills & Boon, Galaxy National Book Awards and Publishing Technology among many others. In an environment where there are fewer opportunities for securing traditional media coverage in volume, social networks are playing a critical role in providing a platform for our clients to communicate directly with their target audiences, and amplifying the value of editorial coverage we achieve on clients’ behalf.

What’s your priority for the agency this year?

To achieve another year of double digit growth and consolidate our international business.

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