Ex-Avalon PR man Herring sets up agency with wife

Former Avalon PR managing director James Herring is to launch an

agency with his wife Cath Taylor after ending his legal battle to work

in the PR industry.

Taylor Herring Communications (THC) absorbs Taylor's seven-strong

company Cath Taylor Associates (CTA).

Taylor and Herring will be joint-MDs when the agency launches on 30


All CTA staff are retained and two extra account managers are being


Herring left Avalon, which handled PR for the first series of reality TV

hit Big Brother, at the end of March after announcing his desire to quit

the company last September.

Following his departure, Avalon took out a High Court injunction

preventing Herring from working with or for any competitor of Avalon

after it emerged that CTA had won work for the current, second series of

Big Brother.

Herring and Avalon have now reached an agreement out of court, with

Herring paying Avalon an undisclosed sum.

Herring said: 'It has been an emotional time. An agreement has now been

made with Avalon and this is a fresh start and a new agency.'

A statement through Avalon's solicitors Davenport Lyons said: 'The

Avalon directors have no wish to make any comment.'

Herring had been with the Avalon group for nine years. He joined as an

entertainment agent and in 1997 he became MD of Avalon PR.

THC will focus on six areas: TV, music, film, the arts, live events and

personal PR management for celebrities.

A satellite office has also been set up in Cannes for THC staff to cover

festivals and exhibitions at the upmarket French resort.

THC will not work on Big Brother as CTA's contract for the second

series, in which it handles corporate and online PR, expires after the

last show at the end of the month.

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