4 Great Portland St
First Drinks, PZ Cussons, Leopard Films, Channel 4, Discovery Channel, Peugeot
New business contact
Sam Oxley, managing partner, email@example.com, 020 7291 3000
Sam Oxley, managing partner
020 7291 3000
Describe your agency in five words.
Creative, bright, hard-working, smart, uncompromising.
How would you sum up 2011 at your agency?
Very exciting. We moved, we grew and we delivered some of our best work to date including landmark PR campaigns for clients like Thorpe Park and the Huffington Post.
What was your agency’s high point of 2011?
Retaining 80% of our business, growing our brilliant team and moving into our great new offices in Central London.
What was the low point?
Finding out the heating wasn’t working in the new office during the first cold snap of the winter.
Please give an overview of your staffing through 2011, including significant hires and internal promotions.
We’ve grown – our staff numbers are now pushing 27 – which means we’ve come a long way in a year. Our tier of senior staff is incredible. Rich Turner was promoted internally to the Board and we appointed some great Account Directors including Lauren Libin, Hayley Hamburg and Kate Arrowsmith who now help lead the business.
What were your three best campaigns of 2011?
- Thorpe Park – a ‘paranormal campaign’ to launch their new ride, Storm Surge: www.dailymail.co.uk/news/article-1354393/Thorpe-Park-Storm-Surge-ride-Headless-monk-seen-workmen.html
- Managing the PR for the launch of the Huffington Post which included a live debate event with speakers and guests including Arianna Huffington, Alastair Campbell, Shami Chakrabarti, Kelvin MacKenzie, Celia Walden, Richard Bacon, Bianca Jagger and Earl Spencer.
- Launching the Save the Children’s biggest ever campaign to raise awareness of child mortality – No Child Born to Die - with Alexandra Burke, Natasha Kaplinsky and Edith Bowman.
What were your most exciting client wins of 2011?
The H Power Group – which has given us the opportunity to work on a fantastic portfolio of events including the Queen’s Diamond Jubilee Pageant. Empire Cinemas – a British brand that keeps the agency’s film buffs excited and growing the PZ Cussons business to include Charles Worthington and The Sanctuary.
Of which achievement in 2011 are you most proud?
Moving into the new House PR offices on Great Portland Street, in the heart of Central London.
What trends did you notice throughout the year in the industry?
Stunts seem to have made a return – the standard is getting much bigger and better too.
Even the most reluctant social media haters appear to have fallen into line and embraced it (at long last).
Twitter has gone mainstream and changed the way we all operate.
Pop ups died (thank goodness).
Tell us how your digital work became more measurably effective in 2011.
We’re working in a much more integrated way with measurement partners (Radian6, Precise) to demonstrate value to our clients.
We have increased engagement levels across all our social media campaign work.
We have harnessed our talent relationships to great effect online: www.stylist.co.uk/people/exclusive-dita-von-teese-interview#image-rotator-1
We continue to stay close to the business objectives for all clients and for those online we understand the importance of UVs as well as brand building: blogs.telegraph.co.uk/news/andrewgilligan/100130583/ken-livingstone-is-divisive-says-labour-mp/
We have deep relationships with online opinion formers and bloggers: www.ldnfashion.com/lifestyle/alexis-mabille-cointreau-prive-paris/
What’s your priority for the agency this year?
Pushing our creativity harder to deliver more memorable, landmark campaign work for clients and investing more heavily in digital.