Amsterdam-based agency The Fish Can Sing launched last week with
the signing of Motorola as a retained client.
Operating globally from its Dutch base, the agency has been retained as
global consumer and guerrilla PR marketing agency by the mobile phone
giant. The account, which includes UK work, is understood to earn fees
The agency is led by ex-Hill & Knowlton director Dan Holliday, and
includes former The Face editor Richard Benson as creative director. The
firm reports to Motorola director of global communications and public
affairs Leslie Dance, who is based in the US.
The Motorola business had previously been handled by Amsterdam-based
agency Blueberry Frog, which was co-founded by Holliday and Howard
Beale, another The Fish Can Sing founder.
Holliday attributed the split to a 'difference in direction' sparked by
his previous agency's focus on guerrilla marketing. He said the brief
has been enhanced beyond guerrilla work and comes with a 'significantly