The Greater London Authority is planning a promotional push in
Europe and is setting up a base in Brussels to spearhead this drive.
The aim of the office - to be called London House Brussels (LHB) - will
be to argue London's case in Europe.
Cornelius Alexander, GLA corporate affairs spokesman, says LHB is still
in the 'planning stage', with a venue in the Belgian capital yet to be
It is planned that the office will have ten staff, which will include a
senior PRO to handle public affairs and media relations.
The creation of LHB is part of a fresh promotional drive by the GLA,
which includes stepping up the promotion of the case for London with the
Treasury, and gaining a higher national profile for mayor Ken
Livingstone (PRWeek, 6 April).
To build London's profile internationally, Livingstone is backing a bid
to bring the Olympics to the capital in 2012.
An Olympic stadium may be built for this purpose in the Stratford area
of east London.
The GLA oversees a number of services in London, including transport,
strategic planning and regeneration. Its PR team is headed by Charlotte
Rowe, executive director of communications.