Brussels bureau set to spearhead GLA's Euro drive

The Greater London Authority is planning a promotional push in

Europe and is setting up a base in Brussels to spearhead this drive.

The aim of the office - to be called London House Brussels (LHB) - will

be to argue London's case in Europe.

Cornelius Alexander, GLA corporate affairs spokesman, says LHB is still

in the 'planning stage', with a venue in the Belgian capital yet to be


It is planned that the office will have ten staff, which will include a

senior PRO to handle public affairs and media relations.

The creation of LHB is part of a fresh promotional drive by the GLA,

which includes stepping up the promotion of the case for London with the

Treasury, and gaining a higher national profile for mayor Ken

Livingstone (PRWeek, 6 April).

To build London's profile internationally, Livingstone is backing a bid

to bring the Olympics to the capital in 2012.

An Olympic stadium may be built for this purpose in the Stratford area

of east London.

The GLA oversees a number of services in London, including transport,

strategic planning and regeneration. Its PR team is headed by Charlotte

Rowe, executive director of communications.

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