The move in-house comes after Bradley was set to return to Fishburn Hedges, having been on maternity leave herself since last Easter.
She will focus on corporate comms and report to corporate affairs director David Oliver.
Pointing to Kraft-owned Cadbury’s role in the sponsorship of the Olympics, and the change in name of Kraft’s international snacks business to Mondelez International, Bradley said: ‘Fishburn Hedges was a fantastic place to work but as a comms professional you’ve got the Mondelez launch coming up later this year and the work with Cadbury, plus the lure of cheap chocolate. Why wouldn’t you want to get involved?’
Fiona Thorne, CEO of Fishburn Hedges, said she was sad to see Bradley go but ‘understands why she wants to give it a whirl'.