Tech agency Lewis PR has hit upon a novel way of sourcing new
Rather than go through the usual course of credentials and pitching, the
firm is hunting out the inventors of the future and offering a month's
free PR to the genius behind the most promising invention.
Thus far entries range from satellite beacons to pram adapters designed
to prevent 'mothers from getting wet' (fathers presumably must endure a
'We don't really expect to get people with amazing inventions with a
budget for PR,' admitted Lewis consumer business development manager
Lucinda Mould, conceding the project was aimed at promoting the firm's
Perhaps they should investigate an unusual client win for Image Wizard,
appointed to handle a product called Aqua Vibro.
This is not a new line of mineral water, we are happy to report, but the
UK's first 'automated hair washing device'. Aimed at the professional
hairdresser, the product uses 'computer controlled water pulses from an
array of constantly moving nozzles'. Whatever happened to good
old-fashioned rinse and repeat?