LDR London hired for Nikki Beach pop-up Olympics club

LDR London has been appointed to handle a UK PR campaign for luxury beach club company Nikki Beach around the launch of a pop-up event in London during the Olympic Games.

Olympic ambitions: luxury beach club company Nikki Beach
Olympic ambitions: luxury beach club company Nikki Beach
LDR London won the brief via events specialist Event Atelier after a three-way competitive pitch.

The luxury pop-up beach-themed club will appear at the Thames-side setting of Trinity Buoy Wharf from 27 July to 12 August, to provide live Olympics coverage from 8am to 2am.

LDR London will be responsible for building awareness of Nikki Beach London to support ticket sales of the 17-day event, and secure brand sponsorship sales and partnerships for the experience.

Event Atelier creative director Dean Carr said: ‘We have selected LDR London for their precise understanding of our commercial objectives and the agency’s strong track record in delivering brand experiences and sales support through intelligently integrated PR services.’

Nikki Beach was launched in 1989 and has since grown to launch a clothing line, a music label and a hotel and resorts division.

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