Red, the monthly lifestyle magazine for thirtysomething women, has
a new deputy editor after a nine-month hiatus.
Hero Brown, former editor of the Independent on Sunday's now-defunct
Reality magazine, has joined the Emap Elan monthly. She will report to
Trish Halpin, who was promoted from deputy to editor of the
155,000-selling title last November. The deputy post has been vacant
Halpin said Brown would look at the magazine's lifestyle features in
particular, ensuring that the content is 'fast, youthful and
The early part of Halpin's tenure concentrated on restructuring the
25-strong editorial team and ensuring the magazine's health and
wellbeing content was relevant to readers.
Brown is now tasked with giving features on food, gardening, travel and
fashion a similar relevance.
Halpin added that Red would overcome the 14 per cent dip in circulation
recorded at the last ABCs. 'It was not the ideal situation, to come in
as editor and inherit a blip. We promised to turn this round and our
next ABC will be a double-digit increase.'
Red, whose features editor is Miranda McMinn and assistant editor is
Andrea Childs, was launched in 1998, targeting what it called the
'middle youth' market.
Brown has also written for The Observer, Nova and Elle. Reality was
scrapped when the Independent on Sunday's new editor, Tristan Davies,
took over from Janet Street-Porter last month.