Hill+Knowlton Strategies appointed by betting service Blue Square

Hill+Knowlton Strategies UK has been appointed by interactive betting service Blue Square.

Uplifting: The Blue Square and Hill+Knowlton Strategies team
Uplifting: The Blue Square and Hill+Knowlton Strategies team
Following a competitive pitch process involving three agencies, H+K’s sports division has been chosen to handle Blue Square’s consumer comms. Blue Square is part of the gaming and entertainment company Rank Group.

H+K Sports director Steve Bradley will be leading the account, who said: ‘Having Blue Square as our first client in the betting and racing industry is a major breakthrough for our team and it’s a great result for us.’

The brief involves positioning Blue Square as a ‘no-nonsense’ approach to betting.

H+K will grow brand awareness of the Blue Square brand and its numerous products, including sports betting, bingo and casino, in addition to their growing roster of online games.

Blue Square has also tasked H+K Sports to grow its presence within the betting and gaming industry.

H+K Sports will be handling both reactive and proactive comms as well as developing brand building initiatives as part of an integrated programme covering both on and offline activity.

Robert May, Brand Director of Blue Square, said: ‘The team brings a wealth of sports experience and creative ideas to help drive the Blue Square brand forward.’

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