PUBLIC SECTOR: MLC takes on B2B Communications

The Meat and Livestock Commission has appointed B2B Communications

to handle its B2B PR account. Joint MD John Hay heads the account and

reports to Maurice McCartney, MLC retail trade marketing manager and

John Gray, food service trade marketing manager. The incumbent agency

was Richmond Towers. B2B won the account following a three-way pitch.

The MLC has briefed the agency to promote red meat and its importance to

the British economy.

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