Healthcare: The Week in Healthcare

Grayling in optometrist brief

Grayling has been awarded a £120,000 contract to position the Royal College of Optometrists as a key player in the NHS. The PR campaign will target the public, the Government, national standard-setting bodies, commissioning organisations and opinion formers. Grayling associate director Kathryn Ager will lead the account.

Mendeley, the world's largest research collaboration platform, has appointed Matt McKay to the new post of director of comms. McKay joins from open access publisher BioMed Central, where he had been head of comms for the past four years.

Pegasus, the healthcare comms specialist, has hired Sylva Michelli as associate director to strengthen its pharma and life sciences division. She previously worked for four years at Chandler Chicco Companies, and before that at Alliance UniChem.

Ramarketing has won a PR, web and marketing brief for family-owned pharma business Edwards Analytical. The Newcastle-based agency has been asked to highlight the firm's global client base, redesign its website and undertake brand identity work.

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