As Samsung takes over Nokia’s 14-year reign at the top of the global mobile phone market, the South Korean manufacturer has brought in Cohn & Wolfe to handle the launch of a major new product in London on 3 May, widely tipped to be the Galaxy SIII smartphone.
However, Samsung declined to confirm whether the announcement relates to a phone or a range of tablet devices.
Cohn & Wolfe CEO Scott Wilson confirmed that the agency had been appointed for the project but declined to give any more details.
The agency appointment comes after a pitch process that took place last month.
Samsung also uses The Red Consultancy and Kazoo in the UK.