Samsung calls in Cohn & Wolfe to handle mobile launch

Samsung has brought in Cohn & Wolfe to handle the launch of a top-secret mobile device next month.

Top spot: Samsung handsets
Top spot: Samsung handsets

As Samsung takes over Nokia’s 14-year reign at the top of the global mobile phone market, the South Korean manufacturer has brought in Cohn & Wolfe to handle the launch of a major new product in London on 3 May, widely tipped to be the Galaxy SIII smartphone.

However, Samsung declined to confirm whether the announcement relates to a phone or a range of tablet devices.

Cohn & Wolfe CEO Scott Wilson confirmed that the agency had been appointed for the project but declined to give any more details.

The agency appointment comes after a pitch process that took place last month.

Samsung also uses The Red Consultancy and Kazoo in the UK.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.