M&C Saatchi - set up by the famed adland brothers when they sold
the original Saatchi & Saatchi agency - is to launch an as yet untitled
The firm has hired outgoing Ketchum Life MD Jane Boardman to head the
wholly-owned division, which will launch on 23 July.
It will focus on consumer PR in the early stages, before expanding into
corporate communications at a later date.
Initially, CEO Boardman will be the agency's sole member of staff, with
M&C joint CEO Nick Hurrell chairing the PR firm. The agency hopes to
have acquired a staff of ten to 15 by the end of its first year.
Boardman returns to the Saatchi fold after three years at Ketchum, where
she handled the merger with Lynne Franks successor firm Life PR. She was
involved in the creation of M&C Saatchi's sponsorship division during
her first stint at the agency.
Ketchum CEO John Higgins is to assume Boardman's role while the
management team reaches a decision on a long-term replacement.