Hotwire will work to promote Rexel UK’s nationwide training programme, which aims to help companies and homes improve energy efficiency. Rexel UK has built a sustainable home at the BRE Innovation Park in Watford to showcase its green technologies and best practice.
The remit will see Hotwire target building professionals and show them Rexel UK’s energy efficiency measures in action and, as part of a green technology education programme, help customers meet the ambitious UK carbon reduction targets.
Rexel press and information manager Pénélope Linage said: ‘Hotwire has the right combination of expertise in clean technology and strong media and social media capabilities to help us achieve our targets.’
Hotwire has been charged with increasing brand awareness in the UK by focusing on corporate and executive profiling and establishing thought-leadership programmes highlighting Rexel UK’s green energy management experience.
The agency will also look to build Rexel UK’s social media presence and develop its conversations with customers.
Rexel UK operates four businesses in the UK and Ireland, distributing electrical supplies and energy management services to customers. The company is part of the Rexel Group, which has offices in 37 countries and 28,000 employees.