Luxury clothing label Beulah brings in Rain Communications

Fashion and lifestyle specialist Rain Communications has been chosen to help luxury label Beulah London reach the fashion-conscious consumer.

Beulah: aims to reach the fashion-conscious consumer
Beulah: aims to reach the fashion-conscious consumer

The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand’s autumn launch.

The account will be headed by associate director Fiona O’Rorke, who reports to Beulah founders Lady Natasha Rufus Isaacs and Lavinia Brennan.

Delia Hyde, MD of Rain, said the win comes on the top of three accounts from new designers and brands this year as part of a 2012 strategy to 'expand our offer within the fashion spectrum'. 

O’Rorke added: 'We believe all these brands are at the start of an exciting and successful journey and we can’t wait to help them make their mark on the UK and, ultimately, global fashion industry.'

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