The Rugby Football Union has taken on agency help to boost
England's chances of hosting the 2007 World Cup.
The Twickenham-based governing body for the sport has appointed the PPS
Group to handle its newly-created public affairs account, following a
The brief includes assisting with the RFU's planning application, to be
lodged with Richmond Borough Council, to redevelop Twickenham stadium's
The development, which will increase capacity to 80,000, is seen by the
RFU as vital to England's bid to host the 2007 event.
The agency will also liaise with central government and the Greater
London Authority (GLA), as well as assisting the RFU with issues
surrounding television rights for the sport.
PPS group MD Stephen Byfield heads the account, with director Richard
Mollet dealing with national government and Peter Golds, head of PPS's
GLA unit, advising on local authority matters.
The team reports to Richard Prescott, the RFU's director of
A planning application for developing Twickenham is expected to be put
before local planning officers by the end of the year.
Mollet said: 'We will be involved in the preparation of the planning
application offering strategic advice as required.'