Lexis to promote Regent Inns pub and club chains

Lexis Public Relations has been chosen to promote the Jongleurs

Comedy Club and Walkabout Inn chains, after securing a deal believed to

be worth pounds 200,000 a year with Regent Inns, the chains' owners.

The account was won in a five-way pitch, after 11 agencies put forward

via the PRCA's PReview had been whittled down in March. Lexis assumes a

consumer and trade brief to raise the firm's profile.

The work was previously held by Guildford-based Craigie Taylor

International and it is believed Regent were keen to switch to a central

London consumer PR shop. Financial and corporate communications for the

LSE-listed entertainment firm are handled by Merlin Financial.

Regent Inns has been linked with a bid to acquire the Pitcher and Piano

chain of pubs, to add to its existing holdings of 22 Walkabout Inns,

eight Jongleurs, and a number of unbranded outlets.

The account is led by Lexis director Margot Raggett, who described the

agency's remit as 'national brand building', aimed at an 18 to

35-year-old age range. Raggett said that Lexis' experience with other

pub brands - including Pubmaster - had been influential in the hiring.

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