Cohn & Wolfe boss Martin Ellis has, of late, been ignoring advice
on not working with children and animals, taking on plucky little heifer
Phoenix the calf as his latest client.
The celebrity cow - eerily born on Good Friday the 13th - has attracted
such media attention since her lucky escape from a mass foot-and-mouth
cull that her owners Michaela and Philip Board have drafted in C&W for
Acting as half PRO and half agent, Ellis is managing all the media
enquiries, sponsorship and celebrity appearance opportunities
surrounding Phoenix - who has just received the all clear from
Currently grazing happily at Clarence Farm in Devon, Phoenix must be a
dream client compared to the usual - not only is she good-natured, cute
and cuddly, but also unable to talk back.
'Phoenix is a serious client,' protests Ellis. 'The challenge is talking
to journalists who laugh about it. There's a degree of humour
surrounding Phoenix but there's a real commercial opportunity too.'
Ellis has a vision of creating 'Phoenix - the globally recognised
T-shirts, mugs, posters ... the opportunities are endless.