The company is seeking support for the launch of £350m retail and leisure development Trinity Leeds.
The one-million sq ft shopping and leisure destination is due to open in spring 2013 and will be the home of over 120 retailers including Topshop, Next, Marks & Spencer, Mango, Hollister and Superdry.
Land Securities wants to see agencies with retail and fashion PR credentials to help the venue ‘propel Leeds up to fourth position in the UK’s retail hierarchy’.
Sean Curtis, portfolio marketing manager at Land Securities, is working on creating a shortlist of agencies with plans to appoint by mid-May.
Curtis said: ‘We want an agency that can help position Trinity Leeds as a dynamic, evolving shopping experience and work on it being seen as a retail beacon for the UK.
‘We are looking for an agency who share our ambition to launch Trinity Leeds to our customers regionally and nationally.’
The venue will also house the first Everyman Cinema outside London and a range of new upmarket eateries including two Conran restaurants.
The development comes against a backdrop of discontent in shopping centre construction with only 31,500 sq m (339,063 sq ft) of new retail centre space being developed in 2012, a 50-year low.