BaseKit calls in Hope&Glory for start-up account

Hope&Glory has won the PR account for fast-growing tech start-up firm BaseKit.

BaseKit: appoints Hope&Glory
BaseKit: appoints Hope&Glory

Launched in 2008, the company helps businesses set up and manage their online presence, including a website builder, search engine optimisation tools and social media support
The agency has been given the year-long retainer brief, with a mixture of consumer and corporate comms. The team will be led by managing partner Jo Carr.

It will look after UK PR for BaseKit and also work alongside a growing global agency network with existing PR partners in Spain and Brazil.
Carr said that the company was attracting more than 40,000 new small business customers monthly.
‘It’s going to be aimed at a national news sections, as well as consumer tech writers. There will be a healthy mixture of online and offline, and our work will include a series of proactive news generation stories and campaigns aimed at building the brand. The fact this is a great British dotcom success story that has found fortune overseas is an added angle for their story.’

BaseKit was started in the south west of England and now trades in ten countries.
The Hope&Glory team will be reporting to Nichola Sharpe, V-P of brand and comms, at BaseKit.

She said: ‘We have already started working together on defining the global messaging for our brand and we’ve got a great story to tell in the British media.’

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