City & Corporate: Meacher in tech start-up

Former Hotwire director Cordelia Meacher has launched FieldHouse Associates, a corporate and b2b specialist focused on venture capital-backed tech businesses.

The London-based agency starting trading this week following Meacher's departure from tech agency Hotwire last week. FieldHouse will seek to tap into government efforts to reshape the UK economy around technological and digital innovation, and initiatives such as Tech City in east London.

Meacher said: 'FieldHouse has been created to service clients differently. It's all about top-level strategic advice ... where a company is, where it needs to be and what can be done to get it there.'

She was formerly director and head of UK at IF Communications, before it was purchased by Hotwire last year.

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