PARIS: The French Communist Party (FCP) is calling for external PR
support for the first time in its 81-year history.
Jean-Francois Gau, FCP director of communications, has confirmed the
party is on the hunt for a PR agency to reaffirm its identity before
French presidential elections are held early next year.
The FCP is preparing to put forward its own candidate for next year's
presidential election, despite its reputation as a long-term political
ally of the French Socialist Party, symbolised between 1981 and 1995 by
The FCP's candidate would be competing against incumbent president
Jacques Chirac and Socialist Prime Minister Lionel Jospin.
A different logo is also being designed for the FCP to replace the
traditional hammer-and-sickle motif.
Three French specialist agencies have already been drafted in to help
find the new logo: Carre Noir, Plan Creatif and Atelier Sacha Kleinberg.