STOCKHOLM: Finnish telecoms giant Nokia - the world's largest
mobile phone company - has changed PR agencies in Sweden, hiring Prime
PR across all its Swedish business.
Prime replaces two-year incumbent Effektiva Media, taking over the PR
brief for Nokia mobile phones, Nokia networks, Nokia home communications
and Nokia internet communications.
The agency won the account following a competitive pitch process.
Account manager Petra Samuelsson leads a team of eight on the accounts,
reporting centrally to Nokia's corporate communications head Thomas
On the Nokia remit, Prime project manager Sofia Myrevik said: 'Nokia
wants to remain the market leader. Our main role is dealing with the
press so a large part of the brief is to build the brand through the
'It's mainly a corporate PR remit, concentrating on the brand,' she
Last month, Nokia appointed Mark Squires as UK and Ireland PR chief to
take over from incumbent David Stoneham in July.
Nokia is promoting Stoneham to global head of corporate social
responsibility (PRWeek, 11 May).
Nokia manufactures a third of the world's mobile phone handsets. In the
final quarter of 2000, Nokia recorded pre-tax profits of pounds
At Prime PR, former Philip Morris corporate PR chief Petra Thorman has
joined as an account manager, reporting to chief executive Carl Fredrik
Sammeli. She was previously corporate affairs manager for the tobacco
giant, responsible for Finland, Norway, Denmark and Iceland.