Help the Aged is to unveil a change of image next month. Director
of communications and marketing Steve Jones is heading a review team
which is examining the charity's role and identity within the sector. He
said: 'There is still confusion among the public between this charity
and Age Concern, which is a problem for both of us'. Jones added that
the rebranding will not lead to a name change but issues such as whether
to increase campaigning work are being considered.
Jones joined the charity two months ago from the Royal Bank of Scotland
where he was B2B e-commerce head of strategy and marketing.