PUBLIC SECTOR: Help the Aged plans an image rethink

Help the Aged is to unveil a change of image next month. Director

of communications and marketing Steve Jones is heading a review team

which is examining the charity's role and identity within the sector. He

said: 'There is still confusion among the public between this charity

and Age Concern, which is a problem for both of us'. Jones added that

the rebranding will not lead to a name change but issues such as whether

to increase campaigning work are being considered.

Jones joined the charity two months ago from the Royal Bank of Scotland

where he was B2B e-commerce head of strategy and marketing.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in