Pelham has been called in on a project brief to advise the group on the potential acquisition, led by MD James Henderson and director of support services Clinton Manning.
The brief marks the first time Pelham has worked with Teachers. The fund used Edelman to handle media comms around its £389m acquisition of UK National Lottery operator Camelot in 2010.
Goals’ retained PR adviser College Hill is handling financial comms for the AIM-listed firm.
The UK’s Takeover Panel has given the Canadian pension fund until the end of April to make a formal approach.
Teachers acknowledged it had held preliminary discussions with the board of Goals, although a company statement stressed that there is ‘no certainty that any offer for Goals will be made’.
Goals is the largest 5-a-side football operator in the UK and has a market capitalisation of around £60m, with £53m of net debts.