Harvard Public Relations has been appointed by communications firm
Transcomm to handle a strategic awareness and positioning campaign for
the firm's hi-tech products.
Harvard replaces incumbent agency Opus, which declined to take part in
the final stage of the pitch after Transcomm indicated a desire to
change agency following a raft of acquisitions.
Three agencies did pitch for the account, according to Transcomm
marketing manager Lesley Effemey, to whom Harvard reports.
Harvard chairman Nicholas Taylor described the agency's work as
'illustrating to businesses how remote devices deployed can allow them
to run their businesses more effectively'.
The agency will work on Transcomm brands including intelligent vending
machine, inteliVEND and vehicle tracking product TARDIS.
The account is led by Harvard director Simon Jones, and will run for an
initial one-year period, earning the agency close to six-figure fees.