Rail operator Eurostar has confirmed the appointment of Shared
Value on a pan-European corporate communications brief, following a
major agency shake-up.
The appointment follows the selection of Borkowski PR to handle the
firm's consumer work in a similar continental deal (PRWeek, 1 June).
Both appointments aim to complement a programme of renewal being
undertaken by the firm, which will include the refurbishment of both
rolling stock and terminals.
Five agencies were reviewed for the corporate communications brief, with
three being invited to pitch. The appointments are the first for the
merged Eurostar group, with PR responsibility previously handled by the
three constituent operators.
The account is led by Shared Value senior partner Bill Stokoe and
director Henrietta Hobart, reporting to Eurostar director of corporate
affairs Debra Aspin.