Switzerland's biggest life assurance company Swiss Life has turned
to financial services specialist PR shop Quill Communications for brand
building in the UK.
Quill - launched just over a year ago - replaces incumbent Polhill
Communications following a competitive pitch against Grandfield, First
Financial and Hill & Knowlton. It is understood Polhill did not
Quill MD Fiona Harris and director Gordon Puckey head the six-figure
account, reporting to Swiss Life e-business and media manager Richard
The brief covers the life and protection business and the institutional
investment arm, Swiss Life Asset Management.
Puckey said the brief includes 'brand building and making sure the key
people in the business are commenting on the right issues'.
Swiss Life reported net profits for 2000 of pounds 385m.