Avalon recruits Bee from rival to take PR head post

Avalon PR has recruited Daniel Bee from rival Brown Lloyd James, to

fill its newly-created role of head of PR.

Bee, an account director at Brown Lloyd James, will join Avalon in


The role has been created following a management reshuffle when MD James

Herring left earlier this year.

Herring spearheaded Avalon's work for last year's series of Big Brother

but left the agency two months ago.

After his departure, Avalon took out a High Court injunction preventing

Herring from working with or for any competitor of Avalon after it

emerged that the agency run by his wife Cath Taylor, called Cath Taylor

Associates, had won work for the second series of the reality TV


Bee will carry out Herring's role in overseeing the day-to-day running

of PR work.

'What has gone on before is a matter between them (Avalon) and him


The announcement of my appointment is irrelevant to that,' said Bee.

Joining Brown Lloyd James at its launch in 1997, Bee has worked for a

number of high-profile entertainment and corporate clients.

These include Andrew Lloyd Webber's international entertainment company

the Really Useful Group, Talk magazine, Dusty Springfield and Wet Wet

Wet's Marti Pellow.

Bee will report to Avalon marketing and operations manager Ed Thomson,

who is covering the head of PR role until August.

Avalon's client list includes Frank Skinner, David Baddiel, Harry Hill

and Nicky Campbell. The agency has also worked on PR for Granada hit TV

show Popstars.

Henry's House is handling the programme PR for the current Big Brother

series, while Cath Taylor Associates handles online issues.

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