KPMG's newly-recruited UK corporate communications chief, Gavin
Houlgate, has confirmed he is carrying out a review of the firm's
internal and external PR needs.
Houlgate, who replaced Tim Roberts, remained tight-lipped as to whether
the review would lead to an agency repitch or a recruitment drive.
But he added that the review was launched this week with a view to
sharpening KPMG's communications.
'The aim is to make sure KPMG gets the best communications service it
can and part of the review is to ensure external agencies are supporting
the main lines of business and regional business units we have in the
company,' said Houlgate.
KPMG's current agency roster includes LLM for public affairs.
Houlgate becomes KPMG's first UK corporate communications head following
a recent restructure that saw the media relations and corporate
communications functions merged.
Former media relations head Roberts left KPMG after 15 years ahead of
the merger. It is thought he departed to set up his own consultancy.
On the restructure, Houlgate said: 'They're very keen to make sure
communications is fresh and sharp and felt this was the best way to do
Reporting to KPMG UK marketing head Nigel Mengham, Houlgate heads a team
of more than 20 in London and UK regions.
He joined KPMG last week from Weber Shandwick Worldwide, where he acted
as a director in the agency's broadcast and interactive division,
working for financial and corporate clients including The Independent
Previously, Houlgate worked for 25 years as a broadcast journalist, most
recently as an executive producer for Sky News. He also acted as launch
editor for Live! TV and has worked for the BBC, ITV and Reuters.
KPMG offers services including audit, accountancy, tax advice, corporate
finance, corporate recovery and management consulting.
Its recorded UK fee income stands at pounds 1.16bn in the year to
September 2000. The firm employs more than 11,000 staff in 25 offices
across the UK.
Last year, KPMG spun-off its KPMG Consulting arm. But the economic
slowdown in the IT sector has hit the Consulting business, as
demonstrated by the firm's announcement last month that it plans to make
between five and ten per cent of its UK-based Consulting staff