Maitland replaces Golin/Harris on PR strategy at Logica

Logica, the pounds 4bn technology services company, has appointed

the Maitland Consultancy to handle its corporate and financial PR.

Maitland was appointed after a three-way pitch and takes over from

Golin/Harris Ludgate, which repitched for the work.

A three-strong team of chairman Angus Maitland, head of investor

relations Jantina Klein-Roseboom and senior consultant Colin Browne will

work on the account.

They report to Logica marketing director Royston Hoggarth and will

assist the company's in-house communications team.

Maitland said the agency would concentrate on strategic communications

for Logica.

He said: 'In the UK and abroad Logica is one of the biggest companies in

its field.' Other Maitland technology clients include BT and the Laird


This week, Logica finance director Andrew Given hit out at proposals to

force companies to account for employee share options in profit and loss

accounts. The proposals, issued by the Accounting Standards Board, could

be implemented in two years.

Last month in the US, Logica was appointed as a strategic business

partner for the Ford Motor Company.

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