Alison Puente joins the agency on 2 April and has been briefed to extend the Leeds agency’s offering to corporate and b2b clients.
Richard Rawlins, MD at Finn PR, said: ‘We have recognised for some time that there is a great opportunity to include corporate PR as part our innovative communications offer for clients.
‘We worked with Alison when she was our client at Yorkshire Bank and established a strong partnership with her there. She brings a real depth of strategic corporate communications expertise to the agency and we’re delighted to welcome her on-board.
‘Alison’s brief will be to extend the core Finn proposition of "creating innovative communications to drive business growth" into the corporate sector.’
Puente said: ‘As their client, I saw first-hand how the Finn PR team bring creative energy and digital expertise to the companies they work with, along with a relentless focus on client service and results. I believe that this approach, when combined with a business-rooted, strategic approach to corporate PR, offers something unique to companies looking to manage their reputation or grow their brand amongst business audiences.’
Puente joined Pace from Yorkshire Bank, where she headed up media relations for the brand. Prior to this, Alison spent 12 years at Text 100, where she progressed to a vice-president role with time spent in both the London and San Francisco offices.